This conference deals with the leading question of “how can tourism destination stakeholders succeed in creating, and presenting attractions that draw tourists, while simultaneously engaging stakeholders to contribute to the conservation of the tangible and intangible heritage assets as a mechanism of local planning and an integral component of the governance of sustainable host community development?”

The conference will give participants valuable ideas and practical steps on how to deal with the conceptualization, development and marketing of cultural heritage-based tourism products. Simultaneously, it will respond to the great need to present the broad topics of how cultural heritage-based destinations can use a systematic framework to project their image holistically, within an identified coordinated story that ties the individual narratives of stakeholders together in a common destination brand identity.

The conference agenda is designed to be “practitioner-friendly”, supported by scientific evidence, including research into best practices and experiences that will be of interest to: practitioners, consultants, government agencies,  ministries of economic development, cultural institutes and foundations, regional and city governments, economic and development agencies, investment promotion agencies, academics and researchers in marketing, international politics, public affairs, international relations, economics, diplomacy and media who serve a wider public to debate cultural heritage development.

The “Heritage, Tourism and Hospitality, International Conference 2014” will offer a worldwide and unique bridge between practice and theory in order to advance the field through discussion and dissemination of the state-of-the art research and cases for the benefit for the industry and wider community.

http://heritagetourismhospitality.org/2014/