The project focused on qualitative objectives rather than quantitative. It is priamarily aimed to improve tourism taking into consideration of historical, cultural, social and natural values, and to develop high-quality destinations. Also, it is targeted to make use of existing badspace first years of VIII. years development plan. The main result of the study is that it should be focused on regional promotion and marketing rather than central promotion with the partnership of government, private sector and non-governmental organizations.  

Funding the sources with coinvestment, it is foreseen that the profit will be maximized by means of differentiating the products by taking target group's features into consideration and that of making an effort to have more products consisting of sun+tourism activities in order to realize marketing and promotion functions. Governance is accepted as the main principle of tourism promotion and marketing.

Kalkınma planının amacı, alt yapının geliştirilmesi ve korunması, (bürokrasiyi asgariye indirerek ) Turizm Bakanlığının ve sektörün yapı ve hizmet üretiminin baştan yapılanması ve yeni bir örgüt anlayışına ve yapısına ulaştırılmasıdır. Bunu yaparken toplumun anlayış ve gereksinimlerini göz önüne alınmalıdır. 

The goals of the development plan are improving and protecting infrastructure for better service, reorganization of the services provided by Ministery of Tourism and tourism sector and bringing them to to a new way of understanding the organization while needs and perceptions of the community should be taken into consideration.