The study is based on a questionnaire distributed to Chinese and Russian tourists returning from their visits to Turkey.

The results determine that there is a difference between the Chinese and the Russian in relation to their perceptions of the Turkish host community, and other variables such as the use of information sources. These findings are evaluated in relation to determining how knowledge management may assist tourism organizations to plan for the future, to set training priorities for their human agents and to develop knowledge based support systems. Moreover, the research also points to different strategies for Turkey to access the Chinese and Russian markets.